We are food industry executives with extensive marketing expertise. We work with food brands to enhance their message, improve their visibility and extend their reach throughout the industry.
Our four decades of connection along the supply chain gives us the ability to understand the market, identify your needs and create solutions to grow your business. We believe that marketing shouldn’t be used to fix a business but rather to help it grow; marketing is food not medicine.
A drought across robusta plantations this year has raised prices for the bitter-tasting type of coffee that’s usually the cheapest. In some cases, the beans are now more expensive than arabica, the variety preferred for high-end drinks because of its smooth flavor, and roasters are changing their blends.
“This change could result in an improvement in coffee quality,” said Nathan …