Generating Leads for Your Business
Database Organization & Management
The collection of customer, prospect, and vendor information is the lifeblood of your business. Organized management of every important phone number, email, and address forms the backbone of every successful new sales effort. As digital communication continues to become more and more important, your database is what connects the sales team with sales growth. The Food Connector works with your team to build, maintain, and segment all contact information and produce a single, centralized database. We set up on-going marketing programs to reach these respective segments and drive sales through enhanced brand messaging and frequent touch points. In doing this, we build greater brand awareness, generate leads, and sell more products to existing customers.
Google AdWords Campaigns
We help your customers find you through targeted, Google ad words that bring you closer to the top of the page which is where you belong!
Google Search is key in building awareness of your company through optimized key words in at-the-moment word searches. The Food Connector can help you increase your likelihood of being discovered and track the quality of those clicks. Quality is measured by many things: conversion – an action to click to call or submit a lead form, average session duration, or pages per session, bounce rate, percentage of new visitors and more. Through Google display ads we can remarket to your website visitors and deliver your brand to a relevant audience.
The Food Connector’s team of food grade copywriters creates unique content designed to drive readership to your website. We build a following and position your company as a thought leader in your product category.
YouTube is the number two search engine in the world. Tell your story through our video team on your own YouTube channel and your website.
Earned media and public relations build brand awareness. Our relationship with food editors and publishers gives your press releases a great opportunity to appear in the places where your customers and prospects visit on the web and in print. The Food Connector writes compelling releases to drive website visits and calls to action.
Want to do an event? Special events, chef tastings, wine tastings are all in our wheelhouse.