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126 EXPERT IDEAS FOR YOUR RESTAURANT BUSINESS PLAN

The fact that everybody needs food and that this need occurs every day, makes running a food business fun, exciting, and so full of possibilities. But just because food is a universal need doesn’t necessarily mean every food business is bound for success. With so much competition in the food business industry today, it’ll all 

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Loyalty Programs: Creating and Maintaining Long-term Customers

Pizzerias are neighborhood fixtures, serving the community as a friendly hotspot to dine in or to order take out. People tend to select a favorite pizza place and stick to it for a variety of reasons: preferred pizzas and toppings, convenient location, speedy delivery, the atmosphere of the restaurant itself, or for the excellent loyalty program. Every pizzeria strives to have loyal customers as they are the building blocks of …



New Product Development – A Recipe for Success

“9 out of 10 products are introduced, to fill a void in the company’s product line, not to fill a void in the market.” Al Ries & Jack Trout- authors of “Positioning”. Not much about new product development has changed since 1981, when the marketing classic, “Positioning”, introduced a generation to the concept. This was 

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All I Needed to Know I Learned on a Saturday Night

From our friend and colleague – Bill Marvin, The Restaurant Doctor – These were taken from a list of 101 sent to me by Bob Hayes of Chart House years ago. Thanks, Bob! It doesn’t seem like much has changed about life in the restaurant biz! Not all birthdays really are. No dishwasher enjoys classical 

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Email Marketing – Great Way to Increase Sales

In our digitally-focused world, having a presence online is vital for any business to succeed. Establishing a seamless system where a pizzeria’s website is linked to its social media accounts is an indirect way to cement an online presence. A more direct way is to promote to your customers using email marketing. There’s no more straightforward approach than to send messages to potential customers on their cell phones, laptops, desktops …



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