Despite their name, Limited Time Offers (LTO’s) can offer some big time returns. LTO’s are a valuable form of testing ideas, drive new business and retain the old. They are designed to enhance your brand, create customer intrigue and, of course, new sales. But an efficient LTO requires specific purchasing requirements, staff training, marketing and overall management. If you are just starting your business, an LTO timed for the first …
As the end of summer approaches, the number of days left to gather friends and family for one last summertime party is rapidly shrinking. Refreshing drinks, catchy music, great company, and favorite bites to be enjoyed outdoors complete the bash. While barbecuing is inherently regarded as the classic cuisine at functions for this time of year, pizza parties are another delightfully savory option. Barbecuing is often a one-person job, with …
The fact that everybody needs food and that this need occurs every day, makes running a food business fun, exciting, and so full of possibilities. But just because food is a universal need doesn’t necessarily mean every food business is bound for success. With so much competition in the food business industry today, it’ll all
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“9 out of 10 products are introduced, to fill a void in the company’s product line, not to fill a void in the market.” Al Ries & Jack Trout- authors of “Positioning”. Not much about new product development has changed since 1981, when the marketing classic, “Positioning”, introduced a generation to the concept. This was
From our friend and colleague – Bill Marvin, The Restaurant Doctor – These were taken from a list of 101 sent to me by Bob Hayes of Chart House years ago. Thanks, Bob! It doesn’t seem like much has changed about life in the restaurant biz! Not all birthdays really are. No dishwasher enjoys classical
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