Pizzerias are neighborhood fixtures, serving the community as a friendly hotspot to dine in or to order take out. People tend to select a favorite pizza place and stick to it for a variety of reasons: preferred pizzas and toppings, convenient location, speedy delivery, the atmosphere of the restaurant itself, or for the excellent loyalty program. Every pizzeria strives to have loyal customers as they are the building blocks of …
“9 out of 10 products are introduced, to fill a void in the company’s product line, not to fill a void in the market.” Al Ries & Jack Trout- authors of “Positioning”. Not much about new product development has changed since 1981, when the marketing classic, “Positioning”, introduced a generation to the concept. This was
From our friend and colleague – Bill Marvin, The Restaurant Doctor – These were taken from a list of 101 sent to me by Bob Hayes of Chart House years ago. Thanks, Bob! It doesn’t seem like much has changed about life in the restaurant biz! Not all birthdays really are. No dishwasher enjoys classical
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What can show better the economic and social development of a nation than a thriving pizza business? Myron Spolsky, a Canadian of Ukrainian descent, moved to Ukraine 29 years ago and in three decades built a successful pizza brand in the country’s capital of Kyiv. Today it has two locations, unique takeout and delivery
There’s a new world on the street and savvy business leaders and marketers are paying attention to what the young generation likes and how it behaves. Specifically, the focus is on millennials, who at 18-31 years of age are considered today’s generation. This age cohort is dictating how the business world must change its
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