Category: By The Lens

Musings on the Foodservice Industry

The Food Connector Nrm Podcast Foodservice Marketing

Best Practices for Successful Foodservice Marketing

Our own Ed Zimmerman recently sat down with Joe Issacs, Business Development Manager at NRM, to discuss best practices for successful foodservice marketing. Topics include: Leveraging digital marketing to turn cold calls into “warm calls” The importance of connecting with younger buyers How successful companies in foodservice have embraced technology to stay ahead Why it is crucial to “narrow” marketing

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The Food Connector Marketing

The Importance of Marketing in Tough Times

Marketing during tough times is essential to sustaining sales and supporting your customers. Below is a conversation with Chris Anatra from NECS about why marketing is more important now than ever. Topics include: What tools help food distributors market to prospects and existing customers Why it is so important to assemble a database How COVID-19 has accelerated the embrace of

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Brand Repositioning

Logos Before


Logos After Redesign

Bvlogo 2014 Pantone
Chasin Before Small
Chasin After
Northwest Cfo Logo
Nwcfo Logo

Brand Extension Into a Contest & a Competition

Pizza Contest 2021 Logo[1]
Cadairy2go Logo