Your Digital Roadmap for Success
The Food Connector connects you with your customers through a comprehensive, multi-channel digital marketing platform that is customized to meet your food industry goals. We help you build a database of customers and manage the ongoing communications with them. We develop compelling programs and content that reaches customers and prospects through emails, social media posts, enhanced website designs, sponsored content, blogs, videos, newsletters, and food industry public relations outreach. Through these programs, The Food Connector builds brand awareness, generates leads, and helps sell more products to existing customers.
The consultation phase can take us on several different relevant paths. We explore the following avenues:
Website Analysis & Social Media Audit
The Food Connector takes a deep dive on your current, digital footprint. We do a complete website analysis using Google Analytics data and search engine optimization information to determine visitors’ behaviors and make recommendations on how to build a better and more effective website. We also do a social media audit on your Facebook, Twitter, LinkedIn, YouTube and any other social media channels, analyzing key metrics and making recommendations for improvement. We look at your competitors’ digital footprint and your environmental stewardship that outlines trends in your sector and identifies threats and opportunities for your business.
Marketing Communications Plan
We will identify your goals, situation within the industry, competitive advantages, opportunities, target audiences, key messages, marketing strategies and tactical approaches to achieving your goals.
Scope of Work
The Food Connector will work with you to extract the most important nuggets from the marketing communication plan to start making an impact on your business. We will propose a custom marketing program for you, calendared out, with timelines, key deliverables and cost structure.
The Food Connector designs logos, collateral, websites, ePromotions, social media posts and headers, company presentations, videos, and everything in between.
We bring out your organization’s identity and personality and drive interest in your products and services through our creative direction.
The Food Connector puts together a marketing campaign for you that meets the needs of your business. We keep track of important deliverables through a robust project management program. Editorial calendars house all key marketing program roll-outs for new or existing products or services, subject matter expert videos, lead generation tactics, and overall awareness-building programs.
The Food Connector collects online data and generates and interprets reports for valuable information to help drive sales and profits for your business. We generate Google Analytics reports, website performance reports, and social media activity reports. Through Google Ads and Google Display, The Food Connector helps build awareness of your company through optimized key words in at-the-moment word searches on Google. We can increase your likelihood of being discovered and track the quality of those clicks.
Quality is measured by many things: conversion – an action to click to call or submit a lead form, average session duration or pages per session, bounce rate, percentage of new visitors, and more. We can also remarket to the people who have already been exposed to your brand and website.
Take the Journey
We invite you to take the journey as we establish a long-term partnership with you and as we define what success looks like for your foodservice organization!