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Foodservice Trends

Innovations, Foodservice thoughts...

Is Your Brand Meaningfully Different or Remarkably Distinctive?

Brand Positioning: Different or Remarkably Distinctive In marketing and branding, effective brand positioning is essential for creating a unique identity that resonates with consumers. There are two fundamental approaches to brand positioning being different and being distinctive. While they may seem similar initially, significant differences between the two concepts can significantly impact a brand’s success […]

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When Innovation Is Upside Down

The upside-down ketchup bottle earned its inventor, Paul Brown, $13 million. With over 111 prototypes and many drained credit cards, he persisted and changed the way people consume ketchup and other condiments. He thought about the challenge from a new perspective. Brown worked by day as the owner of a precision molding company. He had […]

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Liquid Death– Thinking Outside of The Water Category

A guest post by Phillip Oakley, a brand strategist, energetic speaker, foodie, and proud Dad. Phillip shares his respect for Liquid Death Mountain Water. Murder Your Thirst. Don’t Be Scared. It’s Just Water. For a few years, I’ve been singing the praises of one of my favorite brands – Liquid Death Mountain Water. Why? Because they’ve […]

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Nourishing Brands: How Liquid IV Became A Billion Dollar Hydra.

In the ever-evolving landscape of hydration solutions, one company has not only made waves but has successfully flooded the market with its innovative products and strategic brand positioning. Liquid IV, a hydration-focused company, has become a household name for fitness enthusiasts, athletes, and anyone seeking an effective way to stay hydrated. Three key takeaways have […]

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Here is a Wilde Idea – A Protein Chip

How Jason Wright’s Startup Avoided the Ten Common Misunderstandings About Marketing For His Wilde Protein Chips Avoid These Ten Mistakes Here are ten common misunderstandings that could hurt a startup’s prospects for success. Jason Wright, the founder of Wilde Protein Chips, avoided these common errors. Misunderstanding the Target Audience: Failing to thoroughly understand their target […]

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Strategic Positioning for New Brands & Products

Strategic Positioning in CPG: Harnessing the Power of Jobs to Be Done and Disruptive Innovation In the fast-paced and fiercely competitive world of Consumer-Packaged Goods (CPG), positioning isn’t just about catchy slogans and memorable logos; it’s a strategic exercise that can determine the success of your product or brand, especially when entering a crowded market. […]

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