Our Team

We can’t wait to meet you! 

We are a personable team of diverse and dedicated, food service professionals who love what we do!  We have years of experience in the food service industry and an entrepreneurial mindset that serves up compelling marketing programs.  We put our clients first, developing long-term relationships and effective, strategic, marketing programs.

Allison Day 2020

Allison Day

Allison Day from Good Things, Done Right has worked with the Food Connector team for the last five years as a social media consultant with a focus on helping our clients with their social media and content marketing efforts. She brings strong strategy, likable content, and responsive community management to every project with the goal of igniting conversations that attract target audiences. We work together to develop, implement, and measure all things social, driving a variety of different KPIs and success metrics, utilizing all the well trafficked platforms.

Brooks Nguyen

Brooks Nguyen

Brooks Nguyen is a business development expert with more than 20 years of experience in the food industry. She specializes in defining operation goals and creates strategic plans to achieve them. Her passion is maximizing profit and supporting management.

Following her passion for food, Brooks moved to California to study pastry at the Culinary Institute of America in St. Helena, CA. The combination of food and people was irresistible and a career path in the food industry was set. Her work experience includes restaurants, bakeries, distribution sales, manufacturer sales, and consulting start up food companies. Brooks’ passion for sales, sweets, and food manufacturing led her to start Dragonfly Cakes, a mail-order cake company. At Dragonfly Cakes she developed partnerships with national distributors, e-commerce companies, and drop-ship partners. After 12 years she sold the business, and the cakes live on in Washington state.

When not working, Brooks spends her free time with her husband, two teenage children, and two dogs. She loves to travel, read, sit at the beach, and share delicious food with friends.
Dan Chicorel Sm

Dan Chicorel

I am thrilled to re-join forces with The Food Connector. I bring over 25 years of marketing and business experience to the table. I’ve co-owned and operated two Weight Watchers franchises, headed an in-house advertising agency, operated a recruiting company, worked in promotional product sales, and even worked as a sportscaster early in my career. In the dictionary under the definition of "Jack of all trades" is a picture of me... A graduate of the University of Wisconsin – Madison and the San Francisco School of copywriting, I've run a boutique copywriting and social media marketing agency aptly named Ad-Cetera since 2013. My passion lies in helping small to medium-sized business owners succeed in today’s competitive marketplace. In my spare time, I perform around the San Francisco Bay area as a pop/jazz guitarist, and recently added professional golf instructor to my resume! Last but not least, I'm the proud father of my son Dylan, and after a "quick" 15 year engagement, recently married my beautiful Peruvian wife Monica, who brings along 2 great adult kids Lucia and Andres. Rounding out my daily life are my companions, Lola the Pug (Pug/Terrier) and Coco the Pug and thus completing family life for me.
Ed Zimmerman

Edward Zimmerman

Edward began his foodservice career in 1974. He spent four years in restaurant operations and management. Edward then worked in the retail deli/bakery business, where he set up and managed in-store operations for a 14-store chain. He had a 13-year career in the wholesale bakery industry and then did consulting work for foodservice distributors and manufacturers for 5 years.

In 1996, Edward helped to begin a foodservice marketing group that became the largest pizzeria distribution network in the United States. Edward has possibly sold, marketed, and tasted more pizza than anyone in the United States over the last 20 years. A dynamic speaker, Edward captures audiences with a mixture of fun, facts and personal challenges for improvement. A well-known and respected sales trainer, he has developed several programs for food sales representatives designed to increase sales and improve customer relationships.

Born and raised in Baltimore, Md., Edward’s career in the food industry spans more than 40 years. He holds a B.S. in Economics and an M.S. in Administrative Management and enjoys the outdoors, hiking, reading, playing the bass guitar and volunteering on behalf of organizations that feed the hungry.

Hannah Feldman

Hannah Feldman

Hannah Feldman joined The Food Connector in February 2020 as a marketing intern. She has worked in a part-time position for the past year and a half, beginning as a Marketing Associate before moving up to her current position, Senior Marketing Associate. Hannah has developed skills in website content management and creation as well as social media management.

Hannah attends Dominican University of California and will graduate in 2022 with a BA in Marketing and Management. In this internship, she has learned how to write strong articles for online promotions, newsletters, and website content. Her other responsibilities at The Food Connector include social media management and content creation, including videos, graphics, and copywriting. Hannah has a passion for leadership, collaboration, and learning new things.

Hannah currently lives in Marin County and has a big passion for horses. She has competed nationally since she was 8 years old, attributing to her hard work, dedication, and responsibilities. Hannah also enjoys trying new foods, reading, and watching sports.
Kevin Foley

Kevin Foley

Kevin’s company, Valley to Summit, works with The Food Connector’s clients as a sustainability consultant. He helps purpose-driven business leaders in the agriculture, food, and beverage industry who want to build a well-rounded sustainability program. Kevin works one on one with clients to customize a plan tailored to the unique needs of their business. This relationship-focused approach helps clients improve their environmental footprint, reduce operating costs, and cultivate deeper relationships with stakeholders. Through baseline analysis, strategic planning, goal setting, and targeted implementation, Kevin can help you build a solid foundation that will serve your business for years to come. For more information, please CONTACT US

Kristen Agin

Kristen Agin

Kristen is a Global Marketing Leader with extensive experience building and strengthening both large, well-known brands, and smaller, entrepreneurial products. She is a spirited public speaker, motivator, team-obsessed leader, and known for her contagious enthusiasm. She uses her highly positive, energetic outlook, and 25 years of brand marketing and advertising experience to help companies achieve their goals.

Some of Kristen’s accomplishments include: Leading the innovation, product positioning, design and marketing strategies for brands such as Dunkin Brands Inc., Baskin Robbins, Mattel, AT&T Wireless, Macy’s, and for smaller, innovative start-ups. She has developed key partnerships with well-known players in the industry (Netflix, DecoPac, Build-a-Bear, Sony Entertainment) to build brand relevance, reach new demographics, extend share of voice, and to increase revenue. She has driven retail and indirect and B2B marketing strategies in highly competitive markets.

Kristen loves to travel and is fluent in conversational German. When not working, she loves hiking, spending days at the ocean, wine tasting, cooking, adventuring with her husband and two boys and lovable Labrador named Bodhi!
Leonard Sbrocco

Leonard Sbrocco

Leonard has over 25 years of experience working for multiple media outlets in the San Francisco Bay Area, including as a Publisher, Ad Director, and Online Manager at various newspapers.

Since 2008, he has provided marketing expertise to more than 25 companies as a partner at Big Cat Advertising, where he specializes in online and email promotions. Previously, he was the Director of Business Development at the San Francisco Chronicle, where he was responsible for creating and managing new products, generating $20 million in ad sales in three years. He has had significant success marketing restaurants through innovative campaigns, such as specialty magazines and websites. Most recently, Sbrocco has focused on building sales through referral-based email marketing services and social media.

Sbrocco also co-founded a golf and travel website and was editor of a leading market research website. He is a graduate of the United States Military Academy at West Point and served six years as a U.S. Army officer.
Matt Fry

Matt Fry

Matt joined the The Food Connector in an internship position in January 2019. A student-athlete at nearby Dominican University of California, Matt worked for a year and half in a part-time position, developing his skills in website management, digital marketing strategies, and content creation.

Matt graduated in 2020 with a BA in Marketing and Sales and has transitioned into a more featured position within The Food Connector.

Matt has leveraged his recent college coursework and internship experience to form strong copywriting techniques for email marketing campaigns, digital newsletters, and website content with a focus on lead generation. His other responsibilities at The Food Connector include content creation, social media management, and database management.

Matt has spent over 15 years honing his golf skills, earning a spot on the Dominican Men’s Team in 2018, and he continues to compete at Dominican as he completes his MBA. Matt lives in Laguna Niguel and enjoys college football, wine tasting, and running.
Nancy Tejeda

Nancy Tejeda

Nancy Tejeda recently joined The Food Connector as an intern in June 2021. A junior at Dominican University of California, Nancy is currently working towards her BA in Marketing and Global Business and plans to graduate in 2023.

Using her previous internship experience and college courses, Nancy’s responsibilities at The Food Connector include updating client websites with weekly content to drive SEO optimization, managing multiple social media accounts, and assisting her team in the development of email marketing campaigns.

Born and raised in the Bay Area, Nancy has a passion to travel and hopes to move to New York or Seattle in the future. When not studying, she loves to read, watch films, and spend time with family and friends.
Noah Sm

Noah Alper

Noah is a consultant specializing in entrepreneurial strategy, and executive coaching. He is the author of Business Mensch–Timeless Wisdom for Today’s Entrepreneur.  His experience includes concept creation, branding,marketing, retailing, and sales management.

A serial entrepreneur, Noah Alper is the founder of six ventures, including two mega-successful food businesses—the West Coast Noah’s New York Bagels chain and Bread & Circus, once the Northeast’s largest natural foods chain and now part of Whole Foods Market. Six and a half years after founding Noah’s New York Bagels, he sold the business for $100 million. At that time, it was the largest kosher retailer in the United States.

Noah has been a guest speaker at Google, the E2 Detroit Entrepreneur’s Conference, the “EO” Entrepreneur Organization, the League of Women Voters and many national and local business and community groups. He has been a guest lecturer at the Haas School of Business at the University of California, Berkeley, the Kellogg School of Management at Northwestern University, the University of Wisconsin School of Business,UC Davis School of Management, Babson College, and a student advisor at the Graduate School of Business at Stanford University.

He graduated from the University of Wisconsin with a BA in Economics, and grew up in Brookline, Massachusetts. He currently lives in Berkeley, California.
Ron Richardson

Ron Richardson

A UC Berkeley engineering grad working over 20 years in Silicon Valley. Ron has had many rolls starting as a printed circuit board test engineering manager and working up to manufacturing program management for many companies, including Sun Microsystems. He has moved on from Silicon Valley and for the past ten years has rekindled his passion for software design and development. Ron now brings his software and managerial skills to website design and development to the food industry.

Now with years of website development, Ron now specializes in WordPress theme development, hosting setup and security, site analytics and SEO, and all facets and tools to bring a customer’s website vision to life.

Ron loves to discuss website development, to mentor and to teach WordPress, and when time and weather allows, is an avid golfer.