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Foodservice Case Studies

The Food Connector team’s daily focus is delivering cost-effective solutions for our foodservice clients to increase their audience, capture more leads, generate more quote requests, and increase sales. Take a look at just a few examples of the results we got from different marketing strategies. 

Case Study: Growing a social media presence

The Food Connector team started and organically grew our food ingredient client’s B2B-focused LinkedIn channel from nothing to 1,000 followers in just five months by using compelling images, effective brand messages and targeted copywriting. All with NO paid advertising.

Want that growth for your foodservice company’s social media?

Case Study: Making direct mail work

The Food Connector team managed a direct mail postcard campaign that brought in 120 NEW wholesale foodservice customers for our bakery products distributor client’s new, private label brand in a fully saturated market.

They closed new business with 10% of them within the first four months.

Still think direct mail doesn’t work anymore?

Case Study: Transforming a foodservice brand​

Our food supplier client lost 35% of their business in the cut-throat commodity product market overnight after the company’s largest private label client left. The Food Connector team quickly researched and analyzed the overall market. With a rebranded website and market repositioning, we transformed a standard commodity supplier into a premium, well-respected, food company. That helped the company regain the lost revenue and thrive.

Case Study: Turning digital marketing into a competitive advantage

Our independent bakery distributor client, a group of hard-working people, was completely focused on day-to-day tasks. Adding The Food Connector to their team turned digital marketing into a top priority that actually got done-no longer an afterthought. We turned marketing into a competitive advantage in the deeply saturated bakery products market.

We quickly:

  • Rebuilt the website with new back-end infrastructure and enhanced security
  • Launched new social media channels
  • Developed regular B2B email campaigns

The improved web, social media and email campaigns transformed company into marketing powerhouse, propelling them into the top ranks of bakery products specialists

Need this kind of foodservice marketing help?

Case Study: Generating more RFQs with a foodservice digital catalog

One of The Food Connector’s client’s product catalog was still an Excel spreadsheet with thousands of items with no categorization or organization. Foodservice sales were hampered by this outdated method.

Our team transformed this into an easy-to-use online catalog with images and effective category filters on their website. Customers now quickly request a quote anytime or anyplace.

Want a foodservice salesperson who works 24hrs/7days?

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Take the Journey

We invite you to take the journey as we establish a long-term partnership with you and as we define what success looks like for your foodservice organization!

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