FacebookThe FoodService Blog

Sales Support

Lead Gen
The Food Connector plans, designs, and executes a set of marketing strategies and activities that will generate leads. Newsletters, Blogs, Social Media, SEO, and traditional advertising will cut through the clutter and drive new business.

Database Management
When we engage with new clients, we generally find that database management is fragmented. Sales reps, brokers, current customers, and influencers manage separate databases. The Food Connector will pull these together and develop a single company database. As marketing activities expand, we update and build a long-term asset designed to increase sales.

Sales Training
With years of sales experience, The Food Connector has trained hundreds of sales reps. We have presented “Value-Added Selling for the Foodservice Professional” all over the country at small, medium, and large distributors. This program gets to the heart of what foodservice operators need and how to offer it so that your competition is obsolete.


Click on course outline to enlarge:

Social Media Training
The Food Connector trains your sales staff how to use today’s best social media B2B tools to build business and develop leads professionally.

The Liguria Foods sales team participated in The Food Connector’s Social Media training class. It was very well organized and my team learned many new tools and ideas of how to use LinkedIn and Twitter to research prospects and build business. It was a great use of our time and a very good investment.”
– Joe Henry, Senior Vice President Sales and Marketing, Liguria Foods