CHEESE MARKET NEWS: “The Food Connector boosts visibility through digital marketing strategies.”
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CHEESE MARKET NEWS: “The Food Connector boosts visibility through digital marketing strategies.”
At The Food Connector, it all starts with a strategic plan. We know the foodservice industry inside and out, but we begin each project with getting to know you first. We do a deep-dive audit into your existing social presence and your competition. We sit down and talk about your needs and goals. Then we develop a plan customized to meet those goals.
The backbone of our social media strategic plan is the editorial calendar. It lays out, on a monthly basis, all content that will be developed and when and where it will be released. This calendar works in tandem with your website updates and other promotions, including emails and digital and print ads.
Relevant and fresh content is created every month to feature special promotions, announce new products, and remind customers of existing products and services. Messages are written to reinforce lead generation and drive traffic to your website.
We understand the importance of brand design when it comes to social media marketing. When you have only seconds to make an impression on your audience as they scroll through their feeds, your content needs to stand out. Your posts will visually reinforce your brand recognition and reputation.
We develop specialty foodservice industry videos to enhance your social media feed. Feature an interview with an industry expert or company leader, promote a company event or harness the power of the latest food trends and menu tips. We handle everything, including concept development, talent, scripts, interviews, video shoots and post-production.
Ready to build better brand identity and drive traffic to your website with an active social media presence? Contact us for a free consultation.
The Food Connector
899 Northgate Drive, Suite 412 | San Rafael, CA 94903 | (415) 785-8539
marketing@thefoodconnector.com