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Team

Edward Zimmerman

Edward began his foodservice career in 1974. He spent four years in restaurant operations and management. Edward then worked in the retail deli/bakery business, where he set up and managed in-store operations for a 14-store chain. He had a 13-year career in the wholesale bakery industry and then did consulting work for foodservice distributors and manufacturers for 5 years.

In 1996, Edward helped to begin a foodservice marketing group that became the largest pizzeria distribution network in the United States. Edward has possibly sold, marketed, and tasted more pizza than anyone in the United States over the last 20 years.

A dynamic speaker, Edward captures audiences with a mixture of fun, facts and personal challenges for improvement. A well-known and respected sales trainer, he has developed several programs for food sales representatives designed to increase sales and improve customer relationships.

Born and raised in Baltimore, Md., Edward’s career in the food industry spans more than 40 years. He holds a B.S. in Economics and an M.S. in Administrative Management and enjoys the outdoors, hiking, reading, playing the bass guitar and volunteering on behalf of organizations that feed the hungry.

Leonard Sbrocco

Leonard Sbrocco has over 25 years of experience working for multiple media outlets in the San Francisco Bay Area, including as a Publisher, Ad Director, and Online Manager at various newspapers.

Since 2008, he has provided marketing expertise to more than 25 companies as a partner at Big Cat Advertising, where he specializes in online and email promotions.  Previously, he was the Director of Business Development at the San Francisco Chronicle, where he was responsible for creating and managing new products, generating $20 million in ad sales in three years.

He has had significant success marketing restaurants through innovative campaigns, such as specialty magazines and websites. Most recently, Sbrocco has focused on building sales through referral-based email marketing services and social media.

Sbrocco also co-founded a golf and travel website and was editor of a leading market research website.  He is a graduate of the United States Military Academy at West Point and served six years as a U.S. Army officer.

Dave Chapman

Dave Chapman brings his decades of experience leading global communications agency work in sustainability, B2B and consumer marketing, and corporate relations to bear, providing senior counsel, hands-on programming, writing and project execution to clients across a broad industry base – with an emphasis on food brands, foodservice and agriculture.

For 13+ years, Dave was a Partner and the Director of Ketchum West, the global agency’s hub for food and foodservice marketing. He was responsible for reviving the agency’s test kitchen, upgrading it to become the Ketchum Food Studio, a culinary resource with full digital communications capacity. Dave led Ketchum West’s regional operations and was senior communications counselor to global multi-nationals, regional associations and emerging brands. He brought his career-long expertise in sustainability to Ketchum’s client base in the food industry, helping to develop and activate company platforms, marketing programs, media outreach, internal/channel communication endeavors and reporting activities. He founded the agency’s Purpose practice in 2005 and grew its engagement across Ketchum’s global network.

Prior to Ketchum, Dave led the Burson-Marsteller San Francisco operation with a focus on brand marketing and corporate communications after stints in that agency’s Los Angeles and Chicago operations.

He has deep experience in strategic marketing and communications, brand identity and messaging architecture, website structure, marketing collateral, video production and issues management.

Dave is a graduate of the University of Wisconsin-Madison’s School of Journalism and Mass Communications and was honored to receive it Distinguished Alumni Service Award in 2016. He has been an active community member across the Bay Area serving as pro bono counselor and board member for a variety of cultural and social justice organizations.

Noah Alper

Noah Alper is a consultant specializing in entrepreneurial strategy, and executive coaching. He is the author of Business MenschTimeless Wisdom for Today’s Entrepreneur.  His experience includes concept creation, branding,marketing, retailing, and sales management.

A serial entrepreneur, Noah Alper is the founder of six ventures, including two mega-successful food businesses—the West Coast Noah’s New York Bagels chain and Bread & Circus, once the Northeast’s largest natural foods chain and now part of Whole Foods Market. Six and a half years after founding Noah’s New York Bagels, he sold the business for $100 million. At that time, it was the largest kosher retailer in the United States.

Noah has been a guest speaker at Google, the E2 Detroit Entrepreneur’s Conference, the “EO” Entrepreneur Organization, the League of Women Voters and many national and local business and community groups. He has been a guest lecturer at the Haas School of Business at the University of California, Berkeley, the Kellogg School of Management at Northwestern University, the University of Wisconsin School of Business,UC Davis School of Management, Babson College, and a student advisor at the Graduate School of Business at Stanford University.

He graduated from the University of Wisconsin with a BA in Economics, and grew up in Brookline, Massachusetts. He currently lives in Berkeley, California.

Allison Day

As an early adopter of social media and content, Allison Day has developed deep knowledge and experience in planning, managing and executing social media initiatives. Currently a content crafter, community champion as well as an avid alliterator, she’s passionate about creating the perfect online strategy for clients. A Californian by way of the Midwest, Allison lives and works in Napa Valley.

Allison published her first short story at thirteen and she’s since crafted content and strategy in both the social media and blogging realm in the form of ebooks and blog posts to social media copywriting and web pages with a focus in the food space and destination marketing.

Ron Richardson

ron-richardsonA UC Berkeley engineering grad working over 20 years in Silicon Valley. Ron has had many rolls starting as a printed circuit board test engineering manager and working up to manufacturing program management for many companies, including Sun Microsystems. He has moved on from Silicon Valley and for the past six years has rekindled his passion for software design and development. Ron now brings his software and managerial skills to website design and development to the food industry.

Now with years of website development, Ron now specializes in WordPress theme development, hosting setup and security, site analytics and SEO, and all facets and tools to bring a customer’s website vision to life.

Ron loves to discuss website development, to mentor and to teach WordPress, and when time and weather allows is an avid golfer.

 

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