George Lane came up through purchasing before he ever ran a marketing program. It’s why he treats marketing like a P&L — and delivers value he can actually measure. George Lane didn’t set out to be a marketer. A friend help recruit him into a
Earthquakes come with loud rumblings, power outages, fire and aftershocks. The number two pizza brand, Pizza Hut, owned by Yum Brands, sold to private equity firm, LongRange Capital, for $1.5 billion. The sale was a big headline, but not a big surprise, just another iconic
I just returned from the IDDBA show in Orlando, FL. It’s probably my 15th IDDBA (International Dairy Deli Bake Association) show and the reason I attend is because dairy / deli / bake is where foodservice crosses over into retail. It’s the competitive area where
There are people in this industry who planned every step. And then there are people who stumbled into it, stayed because something clicked, and quietly became some of the most sophisticated practitioners in the room. Jennifer Wilder-Smith is firmly in the second camp. With more
By Edward Zimmerman | The Food Connector Every few years, a new technology arrives in the foodservice industry and someone declares that marketing as we know it is finished. Email would kill trade show relationships. Social media would make salespeople obsolete. And now, artificial intelligence
There are people in this industry who’ve had one or two stops. And then there are people who’ve had a dozen — each one building on the last, each one chosen with a gut instinct that ran ahead of the conventional wisdom of the day.
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