We asked food industry experts for their key 2023 takeaways:
Skip Rosskam, CEO at Whitespace-The Right Place
Skip emphasized ongoing challenges of labor shortages affecting operations across the board. Rosskam noted wage increases are necessary due to factors like recent union strikes and state regulations. Opportunities for 2024 lie in robotics which will address labor shortages, the growth of digital ordering, and delivery platforms driven by convenience and pandemic-driven necessities.
Michelle Elster, marketing, product development and strategic communication expert
Michelle states that with operator challenges such as the labor shortage and financial pressures, operators are adopting creative strategies to remain competitive. Creativity manifested in the form of introducing new products, innovative packaging, forming partnerships and leveraging technology to enhance customer value. With changing consumer preferences, including a rising demand for healthier and vegan menu options, operators started rethinking their offerings.
Ryan Milani, Digital Advertising, Website SEO and Google Analytics expert
Ryan has three questions that every foodservice company should ask themselves about 2023:
- Did you or your team set up Google Analytics 4?
- Are you using Google Ads Performance Max?
- Where have you seen the best return on your ad spend?
If you didn’t, put these at the top of the list for 2024.
