B2B marketing is evolving fast, and nowhere is that more apparent than in the foodservice industry. As restaurant operators, chefs, and institutional buyers increasingly turn to digital platforms for research and purchasing, brands that don’t adapt risk falling behind. At The Food Connector, we help foodservice manufacturers, distributors, and brokers stay ahead of these trends and connect with buyers in ways that drive real results.
Here are five key B2B marketing trends and how we help you win with each one:
1. The Digital Buying Journey is Dominant
94% of B2B buyers conduct some form of online research before making a purchase.
(Source: Accenture, 2024)
Why it matters: Foodservice buyers aren’t waiting for a call—they’re searching online, reading your website, and judging your digital presence. If you’re not visible early in the journey, you’re missing opportunities.
How we help: We build high-performing websites, optimize SEO, and develop digital content that makes your brand findable, relevant, and trusted from the very first click.
2. Content Marketing Drives Trust and Leads
62% of B2B buyers consume 3–7 pieces of content before speaking to a rep.
(Source: Demand Gen Report, 2024)
Why it matters: Operators want value before a pitch. Smart content—like case studies, trend insights, and recipe ideas—positions you as a strategic partner, not just another vendor.
How we help: We craft content that speaks to your audience’s needs—recipes for chefs, cost-saving ideas for purchasing managers, and trend-driven newsletters that build credibility and drive conversions.
3. Email Marketing Offers High ROI
B2B email marketing delivers $42 ROI for every $1 spent.
(Source: Litmus, 2023)
Why it matters: With smart segmentation, email becomes your most powerful tool for driving seasonal promotions, announcing new products, and nurturing leads.
How we help: We design and execute email campaigns that cut through the noise—personalized, visually engaging, and optimized for your audience segments, whether you’re targeting pizzerias or healthcare operators.
4. Social Media Influences B2B Purchasing
75% of B2B buyers use social media to support purchase decisions.
(Source: LinkedIn, 2023)
Why it matters: Chefs and food buyers are following trends on LinkedIn and Instagram. If you’re not there with strong content, someone else is.
How we help: From video recipe demos to customer testimonials, we manage social strategies that grow your reach, engage your audience, and build brand trust.
5. Data-Driven Marketing Outperforms
Data-driven marketers are 6x more likely to be profitable year-over-year.
(Source: Forbes, 2023)
Why it matters: Understanding what operators want—by channel, season, or region—means you can offer the right products at the right time, increasing conversions and loyalty.
How we help: Our team uses analytics and customer data to guide targeting, messaging, and campaign timing, turning insights into measurable growth.
Don’t Just Follow Trends, Lead Them
Marketing to foodservice is more complex than ever, but with the right partner, it’s also more powerful. At The Food Connector, we help food brands and distributors unlock growth with smart, data-driven strategies designed specifically for the foodservice industry.
Let’s talk about how we can help your brand stay ahead.
