AI Took Your Web Traffic. Here’s What to Do About It
If your website traffic looks softer than it did two years ago, it’s not your content calendar. It’s Google, ChatGPT, and every other answer engine doing exactly what they were built to do: answer the question before anyone reaches your site. The numbers back this up. Zero-click searches now make up roughly 60% of all […]
Smarter Email Marketing Starts With Better Data
Smarter Email Marketing Starts With Better Data Foodservice marketing is most effective when the right message reaches the right people. That sounds simple, but in a crowded industry, it takes more than sending an email or posting a promotion. Manufacturers, distributors, commodity boards, brokers, and industry partners all have different audiences, different goals, and different […]