Marketing & Branding
The relationship we have with each client is unique. We don’t have a playbook or a method for “how it’s done.” Each client’s circumstances demands a full analysis. We listen, think, propose, adjust and do. The Food Connector customizes program development for your place on the food chain.
eNewsletter –Tell Your Story With all the communication methods today, customers and prospects need many reminders of the goods and services you provide. Regular contact regarding new products, promotions, market conditions and success stories are a great way to stay on their lips … literally. Email newsletters are an ideal, cost-effective way to:
- Announce new items
- Showcase key customers
- Build your brand
- Shorten the sales cycle
- Capture prospects through a company controlled database
Blog – The Food Connector’s team of food grade copywriters creates unique content designed to drive readership to your website. We build a following and position your company as a thought leader in your product category.
Creative – Advertisement, logos, and content should get your prospects’ attention. In these days of over-communication, The Food Connector will light our hair on fire so your company stands out in the crowd. To be candid, we only do that once per client.
Media Buying – Media research, demographic design and budgets demand a team that spends your media dollar like it’s our own. The Food Connector only recommends media buys that offer a realistic return on investment.
Public Relations – Earned media and public relations build brand awareness. Our relationship with food editors and publishers gives your press releases a great opportunity to appear in the places where your customers and prospects visit on the web and in print. The Food Connector writes compelling releases to drive website visits and calls to action. Want to do an event? Special events, chef tastings, wine tastings, all in our wheelhouse, soup-to-nuts.
Collateral – Sell sheets, brochures and trade show announcements all need design and professionally written copy. Our team features decades of food marketing and journalistic experience. The Food Connector design team creates pop and pizzazz for your collateral. We manage print and fulfillment as well.
Food Photography – Compelling photography makes your website and collateral material sizzle. The Food Connector works with a highly experienced team of food photographers and stylists that have rocked the San Francisco Bay Area for decades in the food and wine business.
Video – YouTube is the number two search engine in the world. Tell your story through our video team on your own YouTube channel and your website.
Logo Design – We capture your marketing positioning with a clean design that reflects your corporate image.