“There is no such thing as a new idea. It is impossible. We simply took a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn, and they make new and curious combinations.” Mark Twain Mark Twain’s
In the ever-evolving landscape of hydration solutions, one company has not only made waves but has successfully flooded the market with its innovative products and strategic brand positioning. Liquid IV, a hydration-focused company, has become a household name for fitness enthusiasts, athletes, and anyone seeking
How Jason Wright’s Startup Avoided the Ten Common Misunderstandings About Marketing For His Wilde Protein Chips Avoid These Ten Mistakes Here are ten common misunderstandings that could hurt a startup’s prospects for success. Jason Wright, the founder of Wilde Protein Chips, avoided these common errors.
Strategic Positioning in CPG: Harnessing the Power of Jobs to Be Done and Disruptive Innovation In the fast-paced and fiercely competitive world of Consumer-Packaged Goods (CPG), positioning isn’t just about catchy slogans and memorable logos; it’s a strategic exercise that can determine the success of
We are excited to announce our new partner, Clean Agency! Clean Agency’s mission is to empower businesses with the knowledge and tools to reduce their impact, verify their commitments, and market their wins to eco-conscious consumers. With a 22-year legacy, they’ve helped small businesses, government
We asked food industry experts for their key 2023 takeaways: Skip Rosskam, CEO at Whitespace-The Right Place Skip emphasized ongoing challenges of labor shortages affecting operations across the board. Rosskam noted wage increases are necessary due to factors like recent union strikes and state regulations.
Dan Strongin has decades of experience as a business consultant. Dan says using standard financial reporting tells you what happened when businesses need “flipped consultancy” to measure what’s going on… Dan has a fascinating background, including being a chef, supermarket executive, strategy and marketing consultant,
Our CEO and founder, Ed Zimmerman has penned a piece, “Can’t Stop the Cheese,” for Cheese Market News. Highlights: Per capita U.S. cheese consumption has reached record highs, now 40.3 lbs. per person. Increased consumption is attributed to taste, nutritional value, versatility,
Want to learn how to optimize your website on Google? Our Lloyd Oshiro talked with website SEO and Google expert, Ryan Milani about what works on search engines. Ryan advises that “Google is looking for websites that demonstrate expertise, experience, authority, and trust” and suggests
