After years of pandemic this and pandemic that, foodservice is returning to normal – yeah, I said it -normal. But a new normal; one where labor challenges are permanent and third-party delivery platforms steal customers and margins. But wait, are they really permanent?
Brand Positioning: Different or Remarkably Distinctive In marketing and branding, effective brand positioning is essential for creating a unique identity that resonates with consumers. There are two fundamental approaches to brand positioning being different and being distinctive. While they may seem similar initially, significant differences
The upside-down ketchup bottle earned its inventor, Paul Brown, $13 million. With over 111 prototypes and many drained credit cards, he persisted and changed the way people consume ketchup and other condiments. He thought about the challenge from a new perspective. Brown worked by day
A guest post by Phillip Oakley, a brand strategist, energetic speaker, foodie, and proud Dad. Phillip shares his respect for Liquid Death Mountain Water. Murder Your Thirst. Don’t Be Scared. It’s Just Water. For a few years, I’ve been singing the praises of one of
“There is no such thing as a new idea. It is impossible. We simply took a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn, and they make new and curious combinations.” Mark Twain Mark Twain’s
In the ever-evolving landscape of hydration solutions, one company has not only made waves but has successfully flooded the market with its innovative products and strategic brand positioning. Liquid IV, a hydration-focused company, has become a household name for fitness enthusiasts, athletes, and anyone seeking