Brand Positioning: Different or Remarkably Distinctive In marketing and branding, effective brand positioning is essential for creating a unique identity that resonates with consumers. There are two fundamental approaches to brand positioning being different and being distinctive. While they may seem similar initially, significant differences
The upside-down ketchup bottle earned its inventor, Paul Brown, $13 million. With over 111 prototypes and many drained credit cards, he persisted and changed the way people consume ketchup and other condiments. He thought about the challenge from a new perspective. Brown worked by day
A guest post by Phillip Oakley, a brand strategist, energetic speaker, foodie, and proud Dad. Phillip shares his respect for Liquid Death Mountain Water. Murder Your Thirst. Don’t Be Scared. It’s Just Water. For a few years, I’ve been singing the praises of one of
“There is no such thing as a new idea. It is impossible. We simply took a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn, and they make new and curious combinations.” Mark Twain Mark Twain’s
In the ever-evolving landscape of hydration solutions, one company has not only made waves but has successfully flooded the market with its innovative products and strategic brand positioning. Liquid IV, a hydration-focused company, has become a household name for fitness enthusiasts, athletes, and anyone seeking
How Jason Wright’s Startup Avoided the Ten Common Misunderstandings About Marketing For His Wilde Protein Chips Avoid These Ten Mistakes Here are ten common misunderstandings that could hurt a startup’s prospects for success. Jason Wright, the founder of Wilde Protein Chips, avoided these common errors.
Strategic Positioning in CPG: Harnessing the Power of Jobs to Be Done and Disruptive Innovation In the fast-paced and fiercely competitive world of Consumer-Packaged Goods (CPG), positioning isn’t just about catchy slogans and memorable logos; it’s a strategic exercise that can determine the success of
We are excited to announce our new partner, Clean Agency! Clean Agency’s mission is to empower businesses with the knowledge and tools to reduce their impact, verify their commitments, and market their wins to eco-conscious consumers. With a 22-year legacy, they’ve helped small businesses, government
We asked food industry experts for their key 2023 takeaways: Skip Rosskam, CEO at Whitespace-The Right Place Skip emphasized ongoing challenges of labor shortages affecting operations across the board. Rosskam noted wage increases are necessary due to factors like recent union strikes and state regulations.
