By Lloyd Oshiro Ask a VP of Sales or a Sales Manager at a food distributor what a sales superstar looks like and too often it’s a senior Distributor Sales Representative (DSR) that looks a lot like him/her. A person who’s always in motion with
Read below to view Ed Zimmerman’s insights on the current state of the dairy industry, best practices for foodservice marketing, and how the pandemic has accelerated the pace of adoption and innovation within the food industry. How does The Food Connector serve as a common thread
The COVID-19 pandemic has placed a premium on digital communication, especially in the foodservice industry. The front door might be closed, the back door might be closed, but the digital door is ALWAYS open. Companies with a digital presence are more prepared to pivot, communicate,
By Kristen Agin, Marketing Innovator
Marketing, like people, can have a huge personality, a strong voice and a positive influence on the people it communicates with. Marketing can also offend, miss the mark and have all of the similarities of cheap, meaningless small talk.
By Ed Zimmerman Around 1968, when I was 10 years old, I have a vivid memory of grocery shopping at the A&P with my mom. In that first wide aisle, displayed was milk, cheese and other refrigerated foods. In the middle of the aisle, not in the refrigerator, was a large
Our own Ed Zimmerman recently sat down with Joe Issacs, Business Development Manager at NRM, to discuss best practices for successful foodservice marketing. Topics include: Leveraging digital marketing to turn cold calls into “warm calls” The importance of connecting with younger buyers How successful companies
By Ed Zimmerman For those of us over 50, carry-out and delivery “back in the day” was pizza, Chinese or chicken. That was it. Those were the choices, and we were happy, but I’ll return to that later. In considering a to-go meal, these were
COVID-19 has created supply chain disruptions in every industry. Due to perishability, the food industry has been more disrupted than others. As the economy picks up, the pace of supply disruptions will increase. When the lockdowns first started, foodservice sales went to nearly zero and retail
Marketing during tough times is essential to sustaining sales and supporting your customers. Below is a conversation with Chris Anatra from NECS about why marketing is more important now than ever. Topics include: What tools help food distributors market to prospects and existing customers Why
