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The Importance of Marketing in Tough Times

The Food Connector Marketing

Marketing during tough times is essential to sustaining sales and supporting your customers. Below is a conversation with Chris Anatra from NECS about why marketing is more important now than ever.

Topics include:

  • What tools help food distributors market to prospects and existing customers
  • Why it is so important to assemble a database
  • How COVID-19 has accelerated the embrace of digital communication
  • And much more!

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About the Author

Picture of Ed Zimmerman

Ed Zimmerman

Edward Zimmerman is the Founder of The Food Connector and a food industry veteran with more than 40 years of experience in sales, marketing, distribution, and business development. Drawing on decades of hands-on industry experience, he shares practical strategies and insights to help food manufacturers, distributors, and foodservice companies grow their brands, expand distribution, and increase sales. Connect with Edward on LinkedIn →
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